The Google content network now accepts display ads served from
qualified third-party vendors. Third-party ad serving has been a
longstanding request from top brand AdWords advertisers who use third
parties to create and manage their online campaigns. Initially, we will
be only accepting third-party ads in English, but we hope to expand to
other languages soon.Making the Google content network more accessible
to large brand advertisers also benefits AdSense publishers and end
users. Third-party ad serving will introduce a greater variety of
advertising into the Google content network, increase the inventory of
quality display ads competing to show on AdSense publisher sites, and
offer more engaging ads for end users. In the long run, we believe the
increased inventory and ad competition will result in increased revenue
for many AdSense publishers.Rest assured that ad quality on the content
network will remain one of our highest priorities. Only advertisers
with whom we have proven relationships and who've clearly demonstrated
commitments to our quality standards may participate in this program.
And our policies governing ad content and formatting are unchanged. How
to control third-party ads show on your siteThe same ad management
features for Google ads also apply to third-party ads. You can use the
Ad Review Center to filter specific placement-targeted ads from
appearing on your site. To block contextually-targeted ads from a given
advertiser, you can use the Competitive Ad Filter. (The Ad Review
Center currently only shows placement-targeted ads, not
contextually-targeted ads.)Optimizing your site to allow third-party
adsTo allow third-party ads on your site:
- Opt into image ads - Currently, third-party ads are only available in
image or Flash, so they won't appear in text-only ad units.
- Enable advertisers to target your AdSense channels - Most advertisers
who use third-party ads are brand-conscious. They prefer to specify
websites where their ads will appear in order to optimize the targeting
and effectiveness of their campaigns.
- Opt into placement targeting - Placement targeting will allow
advertisers to target their ads specifically to your site.Following
these steps will enable your site to accept third-party ads. However,
we can't guarantee where or when third-party ads will appear on your
site.Want to learn more about third-party ads? Visit our FAQ.Posted by
Courtney Chin - AdSense Publisher Support
